7x77 Privacy Policy —
Your Data, Your Rights, Our Commitment

This Privacy Policy ("Policy") describes how 7x77 ("7x77", "we", "us", "our") collects, uses, stores, discloses, and protects the personal data of individuals ("you", "your", "the Player") who visit or use the 7x77 online casino and sports betting platform available at https://7x77.io (the "Platform").

This Policy applies to all data processing activities carried out in connection with: registration and maintenance of a 7x77 player account; use of any game, betting market, or financial service offered on the Platform; and any communication between you and 7x77, whether by live chat, email, WhatsApp, or any other channel.

By registering a 7x77 account or continuing to use the Platform after the effective date of this Policy, you acknowledge that you have read and understood how your personal data will be processed as described herein. If you do not agree with any aspect of this Policy, you should discontinue use of the Platform and contact support to close your account.

7x77 operates as the data controller in respect of all personal data collected through the Platform. As data controller, 7x77 determines the purposes and means of processing your personal data in accordance with applicable data protection law.

For all privacy-related enquiries, data subject access requests, or complaints regarding the handling of your personal data, please contact the 7x77 Data Protection team using the following details:

• Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 directly within the 7x77 Platform
• Response Time: We aim to acknowledge all data-related requests within 72 hours and provide a substantive response within 30 calendar days.

7x77 collects personal data across several categories. The table below summarises the categories of data collected, with examples and the reason each category is required:

7x77 collects personal data through the following channels:

• Direct Submission: Data you provide when registering an account, completing KYC verification, making a deposit or withdrawal, submitting a support request, or communicating with our team.
• Automated Collection: Technical and usage data collected automatically when you access the Platform, including through cookies, server logs, and session tracking technologies. See Section 8 for details on our Cookie Policy.
• Payment Processors: Transaction confirmation data received from bKash, Nagad, Rocket, Upay, and Visa/Mastercard when you initiate a deposit or withdrawal.
• Game Providers: Gameplay event data transmitted by third-party game providers (such as Pragmatic Play, Evolution Gaming, Spribe, and Ezugi) to facilitate game operation, bet settlement, and RTP calculation.
• Fraud and Verification Services: Identity verification results and risk scores provided by third-party KYC and anti-fraud service providers engaged by 7x77.
• Publicly Available Sources: In limited circumstances, 7x77 may supplement account data with information from publicly available sources for the purposes of fraud prevention or AML compliance.

7x77 processes personal data on one or more of the following legal grounds, depending on the specific processing activity:

• Contractual Necessity: Processing required to perform the contract between you and 7x77 — including operating your account, processing deposits and withdrawals, and settling bets. Without this data, the Platform cannot function for your account.
• Legal Obligation: Processing required to comply with applicable anti-money laundering regulations, financial record-keeping requirements, and lawful requests from regulatory or law enforcement authorities.
• Legitimate Interests: Processing carried out in the legitimate business interests of 7x77, including fraud detection, platform security, responsible gaming monitoring, and service improvement — where these interests are not overridden by your fundamental rights.
• Consent: Where you have provided explicit, freely given, and informed consent — principally for the receipt of marketing communications by email or SMS. You may withdraw this consent at any time (see Section 13).

7x77 uses the personal data collected for the following purposes:

• Account Operations: Creating and managing your player account, authenticating logins, processing password resets, and maintaining account security.
• Payment Processing: Processing BDT deposits and withdrawals via bKash, Nagad, Rocket, Upay, and Visa/Mastercard; detecting and preventing payment fraud; maintaining transaction records.
• KYC and AML Compliance: Verifying your identity, age (21+), and source of funds to comply with applicable anti-money laundering and responsible gaming obligations.
• Game and Betting Services: Enabling access to casino games, cricket and sports betting markets, live dealer tables, and fish-shooting games; settling bets and crediting winnings to your Balance.
• Responsible Gaming: Monitoring your gameplay patterns to identify signs of problem gambling; administering self-exclusion, deposit limits, and session reminder tools at your request.
• Customer Support: Responding to your enquiries, processing complaints, resolving disputes, and maintaining records of our communications with you.
• Fraud and Security: Detecting, investigating, and preventing fraudulent activity, multi-accounting, bonus abuse, and unauthorised access to your account.
• Platform Improvement: Analysing aggregated usage data to improve game selection, page performance, payment flow, and overall user experience on the 7x77 Platform.
• Marketing: Sending you relevant promotional offers, bonus notifications, and platform updates by email or SMS, where you have given explicit consent to receive such communications.

7x77 does not use personal data for automated individual decision-making that produces significant legal effects, except where this is explicitly required by law or where you have given specific consent.

7x77 does not sell your personal data to third parties. We share personal data only in the circumstances described below, and only with parties who are contractually obligated to handle it securely and in accordance with applicable data protection law:

• Payment Processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and Visa/Mastercard receive transaction data necessary to process your deposits and withdrawals. Each processor operates under its own privacy policy and applicable financial regulations.
• Game Providers: Third-party studios including Pragmatic Play, Evolution Gaming, Habanero, Ezugi, Spribe, and Microgaming receive the minimum player data (typically a session token and bet amount) required to deliver game content and return results. Providers do not receive your full identity data.
• KYC and Fraud Prevention Services: Identity verification providers receive copies of KYC documents (NID, passport, proof of address) to perform age and identity checks. Anti-fraud services may receive technical and behavioural data to generate risk scores.
• Legal and Regulatory Authorities: 7x77 will disclose personal data to competent legal, regulatory, or law enforcement authorities where required to do so by law, court order, or lawful request. We will, where permitted, notify you of such disclosures.
• Business Operations: Cloud hosting providers, IT security vendors, and customer support platform providers may process personal data on our behalf as data processors, under strict contractual data processing agreements.

The 7x77 Platform uses cookies and similar tracking technologies to deliver a functional, secure, and personalised experience. The following types of cookies are used:

• Essential Cookies: Required for the Platform to function. These include session cookies that maintain your login state, security tokens, and load-balancing cookies. These cannot be disabled without impairing Platform functionality.
• Functional Cookies: Remember your preferences such as language settings, preferred BDT display format, and game lobby view. These improve your experience but are not strictly required.
• Analytics Cookies: Used by 7x77 to understand how players navigate the Platform, which games are most popular, and where technical issues occur. Data collected via analytics cookies is aggregated and anonymised where possible.
• Security Cookies: Support fraud detection and account security monitoring by recording session behaviour patterns that deviate from your normal usage profile.

You can manage cookie preferences through your browser settings. Please note that disabling essential cookies will prevent you from logging in or using core Platform features. 7x77 does not currently use third-party advertising or retargeting cookies.

7x77 retains personal data for no longer than is necessary for the purpose for which it was collected, subject to the following minimum retention periods:

• Active Account Data: Retained for the full duration of your account's existence on the Platform.
• Post-Closure Retention: Following the closure of your account, 7x77 retains identity, financial, and transaction data for a minimum of five (5) years to comply with anti-money laundering obligations and financial record-keeping requirements.
• KYC Documents: Retained for five (5) years from the date of verification or from the date of account closure, whichever is later.
• Support and Communications Records: Retained for three (3) years from the date of the most recent interaction.
• Marketing Data: Retained until you withdraw consent or for three (3) years from your last engagement with a marketing communication, whichever occurs first.
• Technical and Usage Logs: Retained for twelve (12) months from the date of collection, after which they are anonymised or deleted.

Upon the expiry of the applicable retention period, personal data is securely and permanently deleted or anonymised in a manner that prevents re-identification.

7x77 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, and destruction:

• TLS/SSL Encryption: All data transmitted between your device and the 7x77 Platform is encrypted in transit using industry-standard TLS 1.2 or higher.
• Encryption at Rest: Sensitive data stored on 7x77 servers — including KYC documents, financial records, and password hashes — is encrypted using AES-256 or equivalent standards.
• Access Controls: Access to personal data within 7x77's internal systems is governed by strict role-based access controls. Only authorised personnel with a legitimate operational need may access player data.
• Two-Factor Authentication: 7x77 staff with access to systems containing player data are required to use two-factor authentication for all system logins.
• Security Audits: 7x77 conducts regular internal security reviews and engages third-party security vendors for periodic penetration testing and vulnerability assessments.
• Incident Response: In the event of a personal data breach that is likely to result in risk to affected individuals, 7x77 will notify affected players without undue delay and take all reasonable steps to contain and remediate the breach.

Subject to applicable law, you hold the following rights in respect of your personal data held by 7x77:

• Right of Access: You may request a copy of all personal data that 7x77 holds about you, free of charge. Requests will be fulfilled within 30 calendar days of receipt.
• Right to Rectification: You may request that any inaccurate or incomplete personal data we hold about you is corrected. Some corrections may require supporting documentation (e.g., a name change supported by an updated NID).
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected. This right is subject to overriding obligations — 7x77 cannot delete data that we are legally required to retain (e.g., KYC records for AML compliance).
• Right to Restrict Processing: You may request that 7x77 restricts the processing of your personal data in certain circumstances, for example while a correction request is being assessed.
• Right to Data Portability: Where processing is based on your consent or on contractual necessity, you may request a copy of your personal data in a structured, machine-readable format.
• Right to Withdraw Consent: Where processing is based on your consent (principally marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
• Right to Object: You may object to processing carried out on the basis of legitimate interests, including profiling for responsible gaming purposes. 7x77 will cease such processing unless compelling legitimate grounds override your interests.

To exercise any of the above rights, please contact the 7x77 Data Protection team via live chat or by emailing [email protected]. You will be required to verify your identity before your request is processed.

7x77 operates a strict 21+ age policy. The Platform is not intended for, and does not knowingly collect personal data from, individuals under 21 years of age. Age verification is conducted as part of the account registration and KYC process.

If 7x77 becomes aware that personal data has been collected from a player who is under 21 years of age, we will immediately suspend the account, void any associated transactions, and delete the data as soon as reasonably practicable, subject to any overriding legal obligations.

If you are a parent or guardian and believe that a minor has registered an account on 7x77, please contact us immediately at [email protected] or via live chat so that we may take appropriate action without delay.

With your explicit consent, 7x77 may send you marketing communications about promotions, bonuses, new game releases, cricket and sports betting events, and platform updates. These communications may be delivered by email or SMS to the contact details registered on your account.

You can manage your marketing preferences at any time by:

• Clicking the "unsubscribe" link included in any marketing email sent by 7x77.
• Updating your communication preferences in your 7x77 account settings panel.
• Contacting the 7x77 support team via live chat or email and requesting removal from marketing lists.

Opting out of marketing communications does not affect your ability to use the 7x77 Platform or receive important transactional communications (such as deposit confirmations, withdrawal notifications, KYC requests, or account security alerts) — these are sent on the basis of contractual necessity and cannot be disabled.

7x77 operates as an offshore platform. As a result, your personal data may be transferred to and processed in countries other than Bangladesh. Where such transfers occur, 7x77 takes steps to ensure that appropriate safeguards are in place to protect your data, including:

• Data processing agreements with all third-party recipients incorporating standard contractual clauses or equivalent protections.
• Transfer only to jurisdictions with adequate data protection frameworks, or where supplementary safeguards provide equivalent protection.
• Limiting transferred data to the minimum necessary for the recipient to perform their function.

Game provider data transfers (to studios such as Pragmatic Play, Evolution Gaming, and Spribe) are carried out under the terms of our data processing agreements with those providers, which require them to maintain player data security standards consistent with this Policy.

7x77 reserves the right to update or modify this Privacy Policy at any time. When material changes are made, we will update the "Effective Date" at the top of this document and will make reasonable efforts to notify active players via email or an in-platform notification.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Your continued use of the 7x77 Platform following the publication of any revised Policy constitutes your acceptance of the updated terms. If you do not accept the changes, you should cease use of the Platform and request account closure.

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way 7x77 handles your personal data, please contact our Data Protection team using the details below. We take all privacy-related enquiries seriously and will respond within the timeframes stated in Section 2.

• Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 on the 7x77 Platform
• WhatsApp: +880 1700 000000 (plain text — not a clickable link)
• Support Hours: 24/7, Bangladesh Standard Time (UTC+6)

If you are not satisfied with our response to your complaint, you may have the right to lodge a complaint with a relevant data protection authority in the jurisdiction applicable to your circumstances. 7x77 will cooperate fully with any such authority in the investigation of complaints relating to the processing of personal data.